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For as long as I can remember, I’ve loved the graphic arts and creating stuff.

In first school I spent hours drawing cartoon characters to impress my grandad with, middle school was spent exploring music and drawing comic books, (when not playing Dungeons & Dragons, of course!), and in upper school I began writing songs and short stories, designing logos and making posters for local bands.
Picture of Wayne hand drawing a logo for a new brand.
I studied the fundamentals of art and design in college and worked a few jobs to fund my further education and foray into Adobe on the way. With graft and hard work I became a head graphic designer, sidelining in web design while web design was still in its infancy.
I quickly began to earn the reputation as a creative embracing change, with a penchant for mixing the graphic arts and digital design.

As time moved on I began working on more diverse projects, collaborating with like minded people, adding experience and skills like Art Direction and UX Design whilst offering myself to businesses as an external resource.

I use this experience as an independent creative and freelance digital artist, and continue to educate myself further in design, animation, UX and of course all things web.

Insights by design

News articles, useful insights and helpful tips and tricks on design and the graphic arts.
What’s in a name?

What’s in a name?

The short answer is everything.The ‘right’ name will help you become synonymous with what you do, the belief and standards you have, and the promises you uphold. Essentially we are talking about a brand, but before you roll your eyes at this notion, step back and have...

read more
Why register a Trademark for your Company Name and Logo?

Why register a Trademark for your Company Name and Logo?

Let's take a look at the benefits (and if there are any) of Trademark Registration. 5 MINUTE READ You’ve put a lot of time, energy and money into developing your logo and brand. The last thing you want is for others to leverage all that hard work for their own benefit...

read more

Insights by design

News articles, useful insights and helpful tips and tricks on design and the graphic arts.

Optimal Social Media Image Sizes for 2019: The Complete Guide with Cheat Sheets

A comprehensive guide to the recommended image sizes for Facebook, Pinterest, Instagram, Twitter, LinkedIn and YouTube. 5 MINUTE READ You should be well aware at this point in 2019 of just how important your social media images are, not just in their quality of...

What’s in a name?

The short answer is everything.The ‘right’ name will help you become synonymous with what you do, the belief and standards you have, and the promises you uphold. Essentially we are talking about a brand, but before you roll your eyes at this notion, step back and have...

Why register a Trademark for your Company Name and Logo?

Let's take a look at the benefits (and if there are any) of Trademark Registration. 5 MINUTE READ You’ve put a lot of time, energy and money into developing your logo and brand. The last thing you want is for others to leverage all that hard work for their own benefit...