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Storm

Gioteck, game console accessories

SERVICES: Sub-brand creation, logo and icon design, retail packaging design and retail FSDU design using Adobe CC Illustrator, Photoshop & Indesign.

Gioteck produce accessories for the game console industry, with products consisting of audio headsets, game controllers and an array of charging cables and audio/visual connection cables. While designing and prototyping a packaging range for the Xbox One S for Game Retail, they requested the creation of a unique sub-brand for a new headset to be launched alongside a future game release called Star Wars Battlefront.
To accomplish this Gioteck required several things. First was a unique product name that would compliment and sit alongside their standard naming conventions. Next was a logo design to give the headphones their own identity. This was to be followed with creative direction and design of retail packaging, sales support and a free standing display unit (FSDU) for marketing to be used in-store throughout Game Retail across the whole of the UK.
Storm brand logo on a grey background.

Gioteck, game console accessories

SERVICES: Sub-brand creation, logo and icon design, retail packaging design and retail FSDU design using Adobe CC Illustrator, Photoshop & Indesign.
Gioteck produce accessories for the game console industry, with products consisting of audio headsets, game controllers and an array of charging cables and audio/visual connection cables. While designing and prototyping a packaging range for the Xbox One S for Game Retail, they requested the creation of a unique sub-brand for a new headset to be launched alongside a future game release called Star Wars Battlefront.
To accomplish this Gioteck required several things. First was a unique product name that would compliment and sit alongside their standard naming conventions. Next was a logo design to give the headphones their own identity. This was to be followed with creative direction and design of retail packaging, sales support and a free standing display unit (FSDU) for marketing to be used in-store throughout Game Retail across the whole of the UK.
Storm brand logo on a grey background.

The Logo

Sub-brand Identifier

Imagining the depth of soundscapes from popular sci-fi movies, brought about the idea of a vortex flooding the ear-cup with crisp and clear audio. The phrase storm in an ear-cup was coined from storm in a teacup to envisage and better explain the idea of a rich and deep audio environment in a small space. The ‘storm’ aspect fit neatly with the iconic stormtrooper characters from the Star Wars movie franchise. The headset enveloped in polished white surfaces and jet-black cushioning finalised the title for this unique product to become known as the SX-6 Storm.
With the name decided the sub-brand and logo design were next. The headset has a unique shape to the ear-cups that were designed to sit ergonomically around the ear. Taking the silhouette of the ear-cup directly from the headset and combining this with a vortex shape brought about a uniquely designed device. This would eventually take the place of the letter ‘O’ in the final design. Moving onto the typography, this had to feel recognisable in the Star Wars universe so the use of capital characters and outlines was rudimentary.
Storm vortex device on a grey background.
Storm logo white out on a light blue background.
Storm logo white out on a grey background.

The Logo

Sub-brand Identifier

Imagining the depth of soundscapes from popular sci-fi movies, brought about the idea of a vortex flooding the ear-cup with crisp and clear audio. The phrase storm in an ear-cup was coined from storm in a teacup to envisage and better explain the idea of a rich and deep audio environment in a small space. The ‘storm’ aspect fit neatly with the iconic stormtrooper characters from the Star Wars movie franchise. The headset enveloped in polished white surfaces and jet-black cushioning finalised the title for this unique product to become known as the SX-6 Storm.
Storm vortex device on a grey background.
With the name decided the sub-brand and logo design were next. The headset has a unique shape to the ear-cups that were designed to sit ergonomically around the ear. Taking the silhouette of the ear-cup directly from the headset and combining this with a vortex shape brought about a uniquely designed device. This would eventually take the place of the letter ‘O’ in the final design. Moving onto the typography, this had to feel recognisable in the Star Wars universe so the use of capital characters and outlines was rudimentary.
Storm logo white out on a light blue background.
Storm logo white out on a grey background.

Project Deliverables

Retail Packaging

Including: Icon Design, Image Retouching, Typography
The packaging was designed with one purpose in mind, to highlight the lustrous polished white surfaces, jet-black cushioning and ergonomic design of the over-ear headset. To achieve this would take a clever combination of materials and design techniques. The overall box was designed using a thirds method, where the major proportion of the headset would be held rigidly in a two-thirds card box. This was to meet transportation and drop testing requirements.
Clear acetate was then used to create a one-third box to enable the display of one side of the headset in all of its polished glory. A short inner acetate liner was used to hold the ear-cup upright for transportation. Prior to assembly the acetate box was screen printed with the designed iconography to highlight certain areas of the headset. The card box was designed with lighting techniques used to create a cinematic sci-fi feel while allowing space for 3D imagery of the headset, multi-lingual product information and iconography to highlight the product USPs.

Project Deliverables

Retail Packaging

Including: Icon Design, Image Retouching, Typography
The packaging was designed with one purpose in mind, to highlight the lustrous polished white surfaces, jet-black cushioning and ergonomic design of the over-ear headset. To achieve this would take a clever combination of materials and design techniques. The overall box was designed using a thirds method, where the major proportion of the headset would be held rigidly in a two-thirds card box. This was to meet transportation and drop testing requirements.
Clear acetate was then used to create a one-third box to enable the display of one side of the headset in all of its polished glory. A short inner acetate liner was used to hold the ear-cup upright for transportation. Prior to assembly the acetate box was screen printed with the designed iconography to highlight certain areas of the headset. The card box was designed with lighting techniques used to create a cinematic sci-fi feel while allowing space for 3D imagery of the headset, multi-lingual product information and iconography to highlight the product USPs.
Storm packaging visualisation mock-up.
Storm retail packaging mock up on a white background.

Project Deliverables

Free Standing Display Unit (FSDU)

From the very first sketches of the FSDU, the design idea was based on touch. By putting the headset directly into the hands of the consumer they would feel how tactile the headset was, inspect the glorious polished finish and also interact with it directly using their smart devices to hear its audio capabilities. This would in-turn generate more interest and hopefully increase sales.
This approach had never been done before and store managers were fearful of theft. Clever design prevailed to ensures the headset remained as securely within the display as possible. However, there was an intentional flip side to the design in that if the display or just the headset was stolen, social media could be utilised to highlight the desirability of the product. This approach would only benefit sales through heightened interest.

Project Deliverables

Brand exercise rollout

From the very first sketches of the FSDU, the design idea was based on touch. By putting the headset directly into the hands of the consumer they would feel how tactile the headset was, inspect the glorious polished finish and also interact with it directly using their smart devices to hear its audio capabilities. This would in-turn generate more interest and hopefully increase sales.
This approach had never been done before and store managers were fearful of theft. Clever design prevailed to ensures the headset remained as securely within the display as possible. However, there was an intentional flip side to the design in that if the display or just the headset was stolen, social media could be utilised to highlight the desirability of the product. This approach would only benefit sales through heightened interest.
“Stepping into a new genre made us anxious, especially with our other retail packing in-store. FU3L Creative were brilliant; they listened to what we, and the retail client wanted, and gave us much more. The end result has exceeded all of our expectations.

Managing Director
Gioteck Ltd